The modern chapter of immersive, targeted brand campaigns at a fraction of the cost of traditional advertising, with the world’s most engaged audiences.
Frameplay collaborates with industry leading organizations to establish standards and showcase the efficacy of for intrinsic in-game advertising solutions via comprehensive measurement on gaming audiences and campaign performance.
The average Intrinsic Time-in-View in our network delivers 33x the minimum standard.*
The average time our ads are deemed viewable in our network per session.*
The average response from players when asked if they would consider or were likely to purchase the product after seeing it in an in-game ad.*
The average time per week consumers spend engaging with video games.*
Sources: IAB & PwC Internet Advertising Revenue Report, 2022
Our gaming audiences reflect the diverse pool of players from across the globe: all generations, income levels, gender identities, and occupations can be found in our gaming ecosystem.
The split between men and women in our gaming network
The age of the average player in the United States
The global player count in 2023
Sources: IAB & PwC Internet Advertising Revenue Report, 2022
When it comes to media planning, in-game advertising isn’t just innovative, it’s essential. It can effectively reach your target audience, just like today’s most popular advertising channels, and can play forward or point guard for your omnichannel campaign.
Potential OTT reach
The (still growing) global player count in 2023
Sources: IAB & PwC Internet Advertising Revenue Report, 2022
“People spent more time gaming than they did on all other forms of media during the pandemic, including social media. To reach the audience you desire, you have to consider in-game marketing. Frameplay makes that turnkey for marketers looking to connect with that audience in mobile environments, but more importantly, additive to the player experience.”Lou Paskalis, MMA GlobalChairman, Global Media and Data Board
"Frameplay has built exactly what the industry needs right now, which is a brand safe, high-quality and scaled content opportunity for brands to connect to gamers. We look forward to building upon our early work with Frameplay to expand our opportunities in the in-game space."Joe Kowan, Spark FoundryExecutive Vice President, Digital Solutions
Frameplay makes earning passive income from your games easy, so you can focus on the projects you love. Install our SDK, design your ad spaces, and generate revenue—without ever sacrificing the player experience.
For developers
You have complete creative control over intrinsic ad placements to ensure they align with your vision. Even better, our team can support you to find the best locations for intrinsic ad placements to help maximize profit.
No matter what engine your game is built in, our SDK can be easily installed and running in no time—in some cases, with just one line of code!
“Our developers are now experts in leveraging Frameplay’s SDK to create and deploy authentic, effective in-game advertisements. We appreciate the thoughtfulness that Frameplay invests in creating a gamer-friendly, contextually-driven advertising experience.”Zachary Stadlin-Robbie, MiniclipHead of Ad Partners and Monetisation
Next-level content to help you quickly master the world of intrinsic in-game advertising.
