Frameplay and Integral Ad Science Partnership Brings Greater Transparency to Intrinsic In-Game Advertising

Frameplay Corp October 5, 2023

San Francisco, October 5, 2023 – Frameplay, the award-winning, international in-game advertising leader, and Integral Ad Science (IAS), a leading global media measurement and optimization platform, have announced a partnership to bring greater transparency to Frameplay’s intrinsic in-game advertising ecosystem with industry-leading invalid traffic (IVT) measurement. 

This partnership assures marketers that their intrinsic in-game ad placements are being seen by people who play games with precise impression counts, driving results and minimizing fraud. With IAS IVT measurement and impression counts utilized in Frameplay’s premium gaming ecosystem, every campaign created with Frameplay gives marketers global measurement, daily reporting from trusted sources, and comprehensive coverage across all environments. 

“The transparency around measurement is vital to the success of intrinsic in-game advertising,” said Frameplay CEO Jonathon Troughton. “That’s why validating traffic is so crucial to the gaming channel. Our partnership with IAS demonstrates to our clients that we’re taking their campaigns and budgets seriously, proving their campaigns are reaching real people who are engaged in the gaming experience. The transparency IAS provides further validates the efficacy of intrinsic in-game advertising.” 

IAS is a global leader in in-game measurement, providing advertisers with valuable third-party assurance that they’re reaching their real, intended audiences as global player counts continue to rise along with more brands and advertisers embracing gaming as an advertising channel. 

“In-game advertising is consistently growing as an advertising channel,” said Yannis Dosios, Chief Commercial Officer at IAS. “We’re excited to partner with Frameplay and offer their clients independent impression counts and IVT measurement for their intrinsic in-game advertising campaigns as more and more brands embrace connecting with consumers through these highly engaging and interactive environments.”

To learn more about intrinsic in-game advertising, or to set up your in-game ad campaign, visit

About Frameplay

Frameplay is an award-winning, global intrinsic in-game advertising leader headquartered in San Francisco, California with worldwide offices and teams supporting NA, EMEA, LATAM, and APAC. Frameplay enables game developers to easily place impactful advertising intrinsically within video game environments without disrupting the gameplay performance or experience. The result is amplified brand exposure for advertisers, additional revenue for developers, and an enjoyable, uninterrupted experience for gamers. For more information, visit

About Integral Ad Science

Integral Ad Science (IAS) is a leading global media measurement and optimization platform that delivers the industry’s most actionable data to drive superior results for the world’s largest advertisers, publishers, and media platforms. IAS’s software provides comprehensive and enriched data that ensures ads are seen by real people in safe and suitable environments, while improving return on ad spend for advertisers and yield for publishers. Our mission is to be the global benchmark for trust and transparency in digital media quality. For more information, visit

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