This report explores various demographics, such as employment, interests, politics, and purchases, to provide context about players and the game genres they play.
Insights include:
The Frameplay network is split evenly between game players that identify as male (50%) or female (50%).
Each one of the following general interest categories individually represents up to 50% of Frameplay’s audience network: DIY, Music, Outdoors, Reading, Collecting, Sports, Entertainment & Movies, Gardening, Cooking, Travel, and Electronics.
Frameplay’s audience network tends to spend more on Children’s Products, Electronics, Health, Home and Garden, and Personal Care Products than the average U.S. consumer.
