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Viewability, Attention, and How to Measure them In-GameViewability, Attention, and How to Measure them In-Game

It’s no secret that gaming audiences have been and are a massive opportunity for brands, in terms of sheer size (over 3 billion global gamers!) and audience diversity—a recent study on Frameplay’s audience network in partnership with TransUnion, showed the wide swath of players in our gaming audience. As marketers realize the true potential of gaming as […]

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