We are Frameplay

A world class team

Meet the leaders shaping the future of intrinsic in-game advertising.

FRAMEPLAY

LEADERSHIP TEAM

Sandy Shanman CEO / LinkedIn Favorite game: Super Mario World
Alyssa Allen EVP, Operations / LinkedIn Favorite game: Frogger
Michael Foster VP, Product / LinkedIn Favorite game: Cities Skylines
Mike O'Brien CFO (Interim) / LinkedIn

FRAMEPLAY

BOARD, FOUNDERS AND ADVISORS

Luke Alvarez Chairman of the Board / LinkedIn
Jonathon Troughton Co-Founder / LinkedIn Favorite game: PUBG
Eric Rossi Co-Founder Favorite game: PUBG
Matt Gunderson Strategic Advisor / LinkedIn Favorite game: Gran Turismo
Mark Buckalew Strategic Advisor / LinkedIn Favorite game: Path of Exile 2
Amanda Rubin Strategic Advisor / LinkedIn Favorite game: Hearthstone

Resources

Company news

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Blog

Frameplay Re-Frame: ThinkLA Gaming BrunchFrameplay Re-Frame: ThinkLA Gaming Brunch

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Blog

The Three Biggest Takeaways from Possible 2025The Three Biggest Takeaways from Possible 2025

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Blog

Frameplay, Adverty, and AdInMo Unveil Groundbreaking In-Game Advertising PartnershipFrameplay, Adverty, and AdInMo Unveil Groundbreaking In-Game Advertising Partnership

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Blog

Level Up: Pioneering Ad-Tech Solutions Provider Frameplay Announces Executive Leadership Changes to Prepare for an Increase of In-Game Advertising DemandLevel Up: Pioneering Ad-Tech Solutions Provider Frameplay Announces Executive Leadership Changes to Prepare for an Increase of In-Game Advertising Demand

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Blog

Frameplay Celebrates the Launch of the IAB’s New Creative Guidelines and Best Practices in Advertising in Gaming as a Contributing Leader on the TaskforceFrameplay Celebrates the Launch of the IAB’s New Creative Guidelines and Best Practices in Advertising in Gaming as a Contributing Leader on the Taskforce

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Blog

Frameplay’s Intrinsic In-Game Advertising Solution Outperforms Other Media Channels in Key Ad Recall and Creative Categories Per Happydemics’ Meta AnalysisFrameplay’s Intrinsic In-Game Advertising Solution Outperforms Other Media Channels in Key Ad Recall and Creative Categories Per Happydemics’ Meta Analysis

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Video

Measuring and valuing in-game advertising uniquely videoMeasuring and valuing in-game advertising uniquely video

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Video

Myth Busting In-Game Advertising MeasurementMyth Busting In-Game Advertising Measurement

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