What started as an idea from an energy drink in a battle royale game, is now revolutionizing advertising.
Advertisers and game studios love intrinsic in-game advertising for its ability to positively resonate with people who play games, while enhancing realism and preserving the integrity of the gaming experience.
By leveraging intrinsic in-game advertising, advertisers can effectively engage with audiences while they’re in an active state of attention, while game studios benefit from additional revenue streams that don’t disrupt or break their game.
It all started with a can that suddenly disappeared.
In 2018 while playing PUBG, our founders noticed an energy drink that appeared just as it would in the real world. When a new game patch was released the can was anonymized. What immediately registered was the enormous missed opportunity for the brand, as well a less realistic experience for the game developer and player. This was the ah-ha moment, and the inspiration for what would ultimately become Frameplay.
Today, Frameplay is an award-winning marketing technology provider headquartered in San Francisco, California with worldwide offices supporting the advertising and video game industries. We enable brands, agencies, and platforms to place advertising intrinsically within highly-attentive video game environments without disrupting game quality or player experience. The result is proven, high-impact opportunities for advertisers, revenue for developers, and an enjoyable, uninterrupted experience for people who play games.
Proof of concept and seed funding
Initial hires and HQ moved to San Francisco
First Frameplay Platform launched
Unity SDK launched
First campaign launched
Frameplay joins the IAB US & UK gaming committees
Frameplay proves efficacy of intrinsic in-game ads with first brand lift study, showing double digit lifts across the board
First adtech partner integrated
Cocos SDK launched
Frameplay is a key contributor to the IAB’s launch of the Intrinsic In-Game (IIG) Measurement Guidelines
Frameplay among the first industry leaders to be Certified for Transparency by TAG
Frameplay participates in IAB on the Hill in Washington, DC to speak to policy makers about in-game advertising
Launched audience segmentation and programmatic workflows
The year’s not over yet…
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