Global retail brand

The goal

A global retail brand needed to make a big impact with male audiences aged 18-34 to promote their new Men’s linen clothing collection in India. Luckily for them, the launch of this line was close to the Indian Premier League, the most-attended cricket tournament in the world, creating a perfect opportunity to reach their target audience in our premium sports titles.

The game plan

The brand’s campaign mainly ran in our top cricket games, played primarily by their target audience of young males, for the best chance to create strong brand familiarity and get more eyes on their linen clothing collection. The creative was simple and impactful: a prominent logo with a shot of a model wearing pieces from the collection. This ad mimicked the real world ads found in cricket stadiums, adding realism to the player experience. 

The results

Thanks to a brand lift survey from our partner, Comscore, we were able to see the incredible reach and performance of the brand’s in-game campaign. After its run, the campaign clocked an impressive 16,398,475 impressions with 6,478,587 unique users. The creative proved to be impactful for gaming audiences, showing significant life in ad interest (+27 pts), ad recall (+23 pts), and purchase intent (+25 pts).

About Frameplay

Frameplay is an award-winning marketing technology provider headquartered in San Francisco, California with worldwide offices supporting the advertising and video game industries. Frameplay enables brands, agencies, and platforms to place advertising intrinsically within highly-attentive video game environments without disrupting game quality or player experience. The result is proven, high-impact opportunities for advertisers, revenue for developers, and an enjoyable, uninterrupted experience for people who play games. For more information, visit: www.frameplay.com

“I’ve witnessed transformation across the digital media landscape for over two decades, and I am convinced that intrinsic in-game advertising is poised to be the next tectonic shift–on the order of magnitude of CTV,”

– Sandy Shanman