Convenience Store Chain

The goal

A popular gas station and convenience store wanted to make specific audiences well aware of their latest and greatest hot food and snack options. They sought out Frameplay to hit three target demographics: Males, married with children, aged 35-64; Males, aged 35-64, with blue collar jobs; and all consumers aged 18-24 that are in college or were recent graduates.

The game plan

In order to reach the brand’s target demographics in specific markets, we worked with our trusted targeting partners to segment our audience while respecting player privacy. The creative prominently featured the brand’s most enticing snacks with bold and direct copy so players could quickly understand the message. To ensure the campaign’s success, we enlisted our partner Comscore to run a detailed brand lift survey after the campaign was completed.

Your brand’s presence in Frameplay’s premium games is the best present you can get.

The results

The brand’s campaign successfully reached more than 700,000 players in the campaign’s target audience, and had an incredible lift in ad recall (+47.7 pts). Players also appreciated the brand’s sponsorship of games (+41.3 pts), said they would be more likely to purchase from the store (+30.1 pts), and agreed the chain offered high quality food (+31.3 pts).

+47.7 pts

Incredible lift in ad recall

+41.3 pts

Appreciated the brand’s sponsorship of games

+30.1 pts

More likely to purchase from the store

About Frameplay

Frameplay is an award-winning marketing technology provider headquartered in San Francisco, California with worldwide offices supporting the advertising and video game industries. Frameplay enables brands, agencies, and platforms to place advertising intrinsically within highly-attentive video game environments without disrupting game quality or player experience. The result is proven, high-impact opportunities for advertisers, revenue for developers, and an enjoyable, uninterrupted experience for people who play games. For more information, visit: www.frameplay.com

“I’ve witnessed transformation across the digital media landscape for over two decades, and I am convinced that intrinsic in-game advertising is poised to be the next tectonic shift–on the order of magnitude of CTV,”

– Sandy Shanman

Level up your inbox

Stay up to date with Frameplay’s latest news, events, blogs, and more. Consider it a free strategy guide for the intrinsic in-game advertising world.

    By signing up, you agree to our Privacy Policy

    Unlock the full potential of️ your ad revenue with Frameplay