Leading condiment company

The goal

A leading condiment company was looking to make a big impact promoting their new product, a new buffalo wing sauce. They needed to reach a diverse audience that loves to snack across the United States. Our gaming audiences span across generations, gender identities, and socioeconomic backgrounds, making it the perfect environment to promote this new product.

The game plan

With the main goal being brand awareness, we opted to run the campaign across Frameplay’s entire gaming ecosystem for maximum scale and reach, ensuring as many possible demographics in our gaming audience would be reached. Success would be determined by a thorough Brand Lift Survey conducted by our partner, Comscore, including a comprehensive analysis on ad recall and the brand’s fit as a game sponsor. Furthermore, Frameplay worked with the agency holding company to ensure all campaign creative was optimized for gaming environments so it would resonate to all audiences.

The results

The leading condiment company’s campaign featuring the buffalo wing sauce garnered over 16 million impressions, and saw truly impressive Brand Lift results across the board. Gaming audiences really liked the brand’s sponsorship in games (+56.2 pts), saw them perfectly fit as a game sponsor (+44.2 pts), and agreed that it’s their go-to hot sauce (+43.7 pts).

About Frameplay

Frameplay is an award-winning marketing technology provider headquartered in San Francisco, California with worldwide offices supporting the advertising and video game industries. Frameplay enables brands, agencies, and platforms to place advertising intrinsically within highly-attentive video game environments without disrupting game quality or player experience. The result is proven, high-impact opportunities for advertisers, revenue for developers, and an enjoyable, uninterrupted experience for people who play games. For more information, visit: www.frameplay.com

“I’ve witnessed transformation across the digital media landscape for over two decades, and I am convinced that intrinsic in-game advertising is poised to be the next tectonic shift–on the order of magnitude of CTV,”

– Sandy Shanman