Financial Institution

The goal

This prominent financial institution offers a plethora of services to consumers, including banking, investment, home loans, and auto finance, and wanted to make this more widely known to diverse age ranges. A financial institution wanted to improve brand awareness by making a big splash with audiences from different financial backgrounds.

The game plan

Their slogan was a perfect message to run in contextually relevant intrinsic in-game ads because it was brief yet informative, and offered the best chance to quickly make an impact with players in Frameplay’s network. The creative simply featured the brand logo, slogan, and brand colors, meshing into in-game environments neatly while still creating strong brand awareness. This creative ran across Frameplay’s full gaming ecosystem in the United States, and, upon it’s conclusion, conducted a brand lift survey with our partner Comscore.

Your brand’s presence in Frameplay’s premium games is the best present you can get.

The results

A financial institution’s campaign performed exceedingly well, earning 37,816,880 total impressions and reaching nearly 1.9 million unique users. The brand lift survey results showed us players thought the brand’s slogan clearly explained what they do (+47.7 pts), that they enjoyed the brand’s sponsorship of games (+42.8 pts), and that players easily recalled the ad (+25.7 pts).

+47.7 pts

The brand’s slogan clearly explained what they do

+42.8 pts

Enjoyed the brand’s sponsorship of games

+25.7 pts

Players easily recalled the ad

About Frameplay

Frameplay is an award-winning marketing technology provider headquartered in San Francisco, California with worldwide offices supporting the advertising and video game industries. Frameplay enables brands, agencies, and platforms to place advertising intrinsically within highly-attentive video game environments without disrupting game quality or player experience. The result is proven, high-impact opportunities for advertisers, revenue for developers, and an enjoyable, uninterrupted experience for people who play games. For more information, visit: www.frameplay.com

“I’ve witnessed transformation across the digital media landscape for over two decades, and I am convinced that intrinsic in-game advertising is poised to be the next tectonic shift–on the order of magnitude of CTV,”

– Sandy Shanman

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